The helmet children will never forget to wear!

Our mission

Crazy Safety is on a mission to combine safety and fun for kids. We believe that when kids have fun while they're learning, they will stick with it for life. That's why we designed our stylish and funny Crazy Safety Helmets in animal shapes that help keep kids safe while riding their bikes, skating, or other healthy activities. With over 20 years of experience in the industry, we know how to make helmets that are both safe and stylish. So whether your child is just starting out or is a seasoned cyclist, Crazy Safety has the perfect helmet for them!

Our story

Our story began when our founder Zdenko Santini was in the 8th grade in a Danish school and was asked by his parents to wear a boring old bike helmet. Instead of just going along with it, Zdenko decided to add some personality by decorating it with cardboard snout and teeth and googly eyes - which quickly caught on among his friends! This inspired him to create the Crazy Safety Helmets and make bike safety fun for all children.

Zdenko met his co-partner, Kim Møller-Nielsen, back in 2006, when Kim was a Product Manager in the bicycle area. Kim instantly loved the idea, but it took some years before Zdenko and Kim brought the Crazy Safety concept to life during Kim's 10 years as CEO of ABUS Nordic. In 2018, Kim and Zdenko bought the Crazy Safety IP from ABUS and established a modern startup with a global perspective from day 1.

Thousands of Kids are now safe with their Crazy Safety helmet - just as Zdenko was back in 8th grade!

Our philosophy

At Crazy Safety, safety is our top priority. We understand that protecting our little ones while they explore and have fun is of the utmost importance. That's why all of our helmets, backpacks, and accessories meet the highest safety standards, including EN 1078 and CPSC. We are dedicated to creating products that not only meet safety standards but also encourage children to spend more time outside, exploring and having fun while being safe.

The team behind the brand

At Crazy Safety, we're more than just a team of designers and safety experts - we are also parents ourselves! That's why we've created a line of helmets, backpacks and accessories that not only keep your children safe, but also make them look cool while doing so. In other words; we have created products, we would like our own kids to use!

We're based in Denmark and we ship worldwide - join us on our mission to make safety fun!

Zdenko Oliver Santini

Designer & Co-Owner

Zdenko Oliver Santini

Partner and designer of the Crazy Safety bicycle helmets. Zdenko has +25 years in the cartoon and design industry with a focus on kids. His many years as a 2D artist, has evolved into the design of the famous Crazy Safety 3D bicycle helmets. Zdenko is indeed the creative designer on the team!

Kim Møller-Nielsen

CEO & Co-Owner

Kim Møller-Nielsen

With over 20 years of experience in product development and management, he is the driving force behind the team. He is always developing new and exciting ideas to make the products and the company even better, and he is always encouraging all the members of the team to think outside of the box...

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